I spent years helping companies scale.
Now I help people redefine what success feels like.
ABOUT JO KINSELLA
Jo Kinsella is an executive leader, advisor, investor, board member, and speaker. She has spent more than two decades in the executive suite of fintech, adtech, and software companies, helping them grow, scale, and, at times, reinvent themselves entirely.
Today, and most importantly, Jo is helping businesses and individuals redefine what success actually looks like. Her work now is less about building a single company and more about helping organizations, peers and mentees find their edge, clarity, and path to growth.
Jo is known as a disruptor and for her proven success in navigating complex business landscapes, consistently delivering results by optimizing revenue streams and steering multimillion-dollar ventures.
She co-founded TVSquared, a global measurement and attribution platform for converged TV, and led it from inception to its acquisition by Innovid in 2022. She went on to serve as President and COO of XR Extreme Reach, a global, multi-million dollar company at the center of media and advertising. Jo now sits on 3 boards and is Chair of the NY/NJ Women’s Initiative at United Hatzalah.
An accomplished Ironman triathlete, Jo has been recognized among the most influential women in advertising and media, including honors from She Runs It, CableFax, TVOT, Cynopsis, and Advertising Week. She was also named a Wonder Woman of New York City.
After two heart surgeries, Jo was forced to reconsider everything—how she worked, how she lived and reimagining her definition of success. That reset became a second chapter. One focused not just on performance, but on sustainability and what that looks like across work, health and family.
Drawing on her own collapse and rebuild, Jo is inspiring others through speaking and an upcoming book on how to burn bright–not out, where she tackles the myth of balance, what truly fuels ambition, and how to craft an identity that’s shaped from the inside.
Jo lives in New Jersey with her fiancé Lee Maschler the Founder of Trillium Trading. She is a dedicated mother to her daughter Molly, and three soon-to-be stepchildren Ben. Will, and Natalie.
You can hit every metric and still be completely out of alignment.
Jo Kinsella
Most burnout starts as ambition without boundaries.
Jo Kinsella
Reinvention usually begins with exhaustion.
Jo Kinsella
There is a difference between being admired and being fulfilled.
Jo Kinsella
Some growth looks like subtraction.
Jo Kinsella
You can hit every metric and still be completely out of alignment.
Jo Kinsella
Most burnout starts as ambition without boundaries.
Jo Kinsella
Reinvention usually begins with exhaustion.
Jo Kinsella
There is a difference between being admired and being fulfilled.
Jo Kinsella
Some growth looks like subtraction.
Jo Kinsella